For Adobe MAX 2025, our team created Café Express-O, a café-inspired activation that blended caffeine and creativity to showcase the power of Adobe Express. I contributed to the early concepting and ideation phase, exploring ways to merge café culture with design interactivity.
My role focused on researching social media trends and experiential moments that could make the activation feel relevant and shareable, helping shape how attendees engaged with both the space and the brand.
Through this project, I learned how early creative strategy and cultural insight can transform a simple concept into a memorable brand experience that feels authentic, playful, and community-driven.
Project by VTProDesign; images courtesy of VTProDesign