McDonald's Worldwide 2026
McDonald's Worldwide Convention 2026 was a large-scale global gathering bringing together franchisees, operators, and brand leadership from around the world. I contributed to the design and visualization of multiple brand environments across the event — ranging from expansive pavilion spaces to intimate brand activations. Over the course of the project I worked closely with creative leads while also taking on independent ownership of select deliverables.
render -> reality
McDonald's NEXT
Across four immersive pavilions, attendees explored the future of hospitality, food, technology, and consumer experience. I collaborated with lead designers on the 3D modeling and rendering of these environments, supporting the visualization process from early concept development through presentation-ready renders. Working at this scale gave me a strong foundation in translating high-level creative direction into detailed spatial models under real production timelines.
BRAND MOMENTS
McDonald's X FIFA World Cup
For The Arch Challenge, I served as the 3D lead, handling all modeling and rendering from start to finish. Working directly under the Creative Director and Associate Creative Director, I was responsible for taking creative direction and executing the full 3D pipeline independently on each touchpoint.
BRAND MOMENTS
Spin for Pins
For both Spin for Pins moments, I served as the 3D lead, handling all modeling and rendering from start to finish. Working directly under the Creative Director and Associate Creative Director, I was responsible for taking creative direction and executing the full 3D pipeline independently on each touchpoint.
User Generated Content
Stills captured from attendee UGC.
McD x FIFA | The Arch Challenge
Source: TikTok
Spin for Pins | Slot Machine
Source: TikTok
Spin for Pins | Prize Wheel
Source: TikTok
Project by Acronym (Formerly VTProDesign).