ITERATION-01
ITERATION-01 is a passion project where I explore the intersection of branding, fashion, and business. It began as a creative outlet and has grown into a platform for experimenting with design thinking, visual identity, and storytelling through apparel.
Each product release is treated as a new iteration, highlighted through a numbered orange patch. The brand identity is minimal yet bold, driven by a structured typographic system and a core color palette rooted in function and clarity.
Branding Elements
Hang Tags
Bold collectible items that share the brand's story.
ITERATION Patch
Identifies which iteration number of a product the customer owns.
ITERATION Card
Collectible card that contains a detailed product/iteration description.
Beyond clothing, ITERATION-01 fosters a creative mindset. Through documenting the process on social media, it invites customers to connect with the iterative process and see themselves as co-creators.
