ITERATION-01 is a passion project where I explore the intersection of branding, fashion, and business. It began as a creative outlet and has grown into a platform for experimenting with design thinking, visual identity, and storytelling through apparel.
Each product release is treated as a new iteration, highlighted through a numbered orange patch. The brand identity is minimal yet bold, driven by a structured typographic system and a core color palette rooted in function and clarity.
Branding Elements
Hang Tags
Bold collectible items that share the brand's story.
ITERATION Patch
Identifies which iteration number of a product the customer owns.
ITERATION Card
Collectible card that contains a detailed product/iteration description.
Beyond clothing, ITERATION-01 fosters a creative mindset. Through documenting the process on social media, it invites customers to connect with the iterative process and see themselves as co-creators.
ITERATION-01 exists to inspire others to step out of their comfort zone so that together we can unlock our creative potential. We design pieces that embrace the iterative process and encourage creativity. This philosophy allows customers to own a part of the design process and guide them toward exploring their own creative potential.