Designing Visual & Spatial Experiences
Creating immersive environments for brands, audiences, and ideas.
Adobe MAX 2025
A vibrant café-inspired activation where Adobe Express met coffee culture, turning creative energy into an immersive, design-your-own experience.
HBO's IT: Welcome to Derry
An immersive, fear-fueled installation that brought childhood nightmares to life through storytelling, set design, and AI.
EA Madden Bowl '26 (unbuilt)
A dynamic fusion of sport, music, and light brought to life through immersive stage and lighting design.
AU Exhibition
Designing and building an immersive experience and narrative for a book release event.
Adaptive Frameworks (academic)
Reimagining a vacant warehouse in Italy as 8 immersive experiences that promote sustainability through art, technology and responsive architecture.
ZONE 03 Public Library (academic)
Designing physical spaces that solve user problems and enhance user experience.
Hi! I'm Juan - an experiential designer with a background in architecture and a passion for crafting immersive, story-driven environments. I specialize in blending conceptual thinking with technical precision to bring bold ideas to life - whether through spatial design, visual identities, or interactive experiences.
Experience
Spatial Designer || VTProdesign
Worked closely with designers and creative leads on concept development, visual storytelling, and design execution for experiential projects. Created decks, mockups, moodboards, and 2D/3D assets using Adobe CC, Rhino, 3ds Max, and SketchUp. Supported project deliverables from early ideation through activation, including internal reviews, documentation, and client presentations.
June 2025 - September 2025
Exhibition Designer || New York Institute of Technology
Collaborated with a team of architectural designers to design and build an exhibition celebrating a book release. Integrated spatial design with visual storytelling to enhance the audience’s experience and promote the book effectively.
April 2024 - May 2025
Brand Designer || Iteration-01 (Self Employed)
Conceptualized and launched a small fashion brand. Managed branding, visual identity, and product iterations inspired by architectural principals. Oversaw marketing campaigns, design processes, and customer engagement strategies.
July 2022 - Present
Education
Bachelor or architecture || New York Institute of Technology
Graphic Design Minor | Relevant Coursework:
Visual Identity
Typography
Visualization I, II, III
Architectural Design I - X
Skills
Rhino 3D
Figma
Photoshop
Illustrator
InDesign
Premiere Pro
Enscape
Sketchup
Lumion
3ds Max
ChatGPT & Midjourney